ASIAN MARKET EXPANSION FOR NEW INFECTIOUS DISEASE TREATMENT

On March 12, 2015, In Case Studies, Tags
A global biopharmaceutical company is currently seeking approval to launch a new drug in several Asian countries for the treatment of a chronic, and endemic, infectious disease. Many of these markets have helped contain and reduce the spread of the disease though universal vaccination programmes implemented since the 1980s. However, this company is keen to understand the potential opportunity for their drug in these markets, and to gain insight into the key issues and potential barriers to entry in order to unlock full market revenue potential.