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When to use patient flow analysis and how to get it right

Andrew Tolve With the evolution of forecasting models, analysts have more tools at their disposal to accurately forecast drugs and diagnostics. Patient flow analysis is one of the most powerful of these tools. It enables analysts to model the unique flow of patients through a specific disease area and capture the nuances of that market's…

Pharma forecasting in emerging markets

On July 21, 2009, In Director Articles, Tags
Participants in a roundtable discussion at eyeforpharmas recent Pharmaceutical Forecasting Excellence Summit 2009 took a look at pharmas interest in entering emerging markets such as Brazil, Russia, India and China (BRIC) and the role forecasting plays in decision making. As Nic Talbot-Watt, former director of forecasting at GE Healthcare, points out in these emerging markets,…

Beyond forecasting: creating value with challenge

On February 4, 2009, In Director Articles, Tags
Using forecasts and a myriad of other data and information, pharmaceutical companies can challenge R&D and marketing organizations to make collaborative decisions that create real value for the company, says Nic Talbot-Watt, former director of forecasting for GE Healthcare. Using forecasts and a myriad of other data and information, pharmaceutical companies can challenge R&D and…