Yearly Archives : 2009

Pharma forecasting in emerging markets

On July 21, 2009, In Director Articles, Tags
Participants in a roundtable discussion at eyeforpharmas recent Pharmaceutical Forecasting Excellence Summit 2009 took a look at pharmas interest in entering emerging markets such as Brazil, Russia, India and China (BRIC) and the role forecasting plays in decision making. As Nic Talbot-Watt, former director of forecasting at GE Healthcare, points out in these emerging markets,…

Beyond forecasting: creating value with challenge

On February 4, 2009, In Director Articles, Tags
Using forecasts and a myriad of other data and information, pharmaceutical companies can challenge R&D and marketing organizations to make collaborative decisions that create real value for the company, says Nic Talbot-Watt, former director of forecasting for GE Healthcare. Using forecasts and a myriad of other data and information, pharmaceutical companies can challenge R&D and…